• Who are your handbills/ flyers targeted at?
  Demographics of your target audience.
  
  
• Where will you find your target audience?
  Where do your target audience socialise, work, live, visit, shop?
  
  
• What would your target audience expect?
  A small handbill / flyer with simple information or a lengthy brochure with detailed information and pictures? What do you need to present in order to achieve your primary goal?

Next think about;

• What do you want to achieve with your handbill / flyer?
  Your primary goal as mentioned above.
  
  
• Will your handbill/ flyer have a life expectancy?
  Will you display prices and if so when will they go out of date. This will influence the number you print and your distribution time line.